Prola · F&B · Local venue · 2026 · SEONGSU

Proof that walked in through the door, not proof that showed up as a view count.

Prola
41KViews · visit confirmed
SITUATION
A local Seoul venue simply does not exist for foreign visitors. Outside the tourist districts there is no way to be found, and paid ads do not help because foreign visitors do not trust them. What was needed was not reach. It was trust.
SOLUTION
We put the owner, an Italian running the place, at the centre as the voice of the piece. It was built to leave you with a person rather than a venue, so that a viewer would go to meet him — not to check out a shop.
RESULTS
The piece passed 41,000 views. Then a foreign customer came in and recognised the owner from the video. He told us about it himself. A case where the venue itself confirmed that the content turned into a visit.
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